What the Mobile First Index Means for You
Google’s Mobile First Index has been in discussion for some time now, but it’s not due for a full roll-out until 2018. The Mobile First index is something that reflects a philosophy that Google has had for some time now – that mobile users should come first, because mobile search traffic now exceeds desktop search in many countries, and mobile users have clearer searcher intent – so both webmasters and Google, would benefit from putting them first.
Google is not taking the stance that desktop is dead. They will not ‘stop indexing’ desktop traffic – but they are going to start looking for mobile content first, and ranking it more highly than desktop content. So, if you want to get high rankings in the search engines (or retain them if you already have them) then it will pay to make sure that your website is mobile friendly before the new year.
There is not a definite rollout date for Mobile First, at this time. Speaking at SMX West, Google engineers said that the original target date had been the end of 2017, but that now they were looking at a 2018 rollout date. They have said that there is ‘plenty of time’ to make the changes, and that webmasters will not be penalised overnight.
However, since the information is already available to help you figure out what to do with your site, it makes sense to start working on making it mobile friendly already. If you have a mobile-friendly site; a responsive site that has a layout that will work in any resolution, or a ‘reactive’ site that displays different themes for mobile and desktop users (but where the content is the same), then you don’t need to do anything to keep your rankings. If, however, your site is desktop only, or you serve up different content (not just a slightly different version of your CSS!) to different devices, then you will need to make some changes, including adding structured data to both sites, and verifying that the content is error free.
If your site is slow to load and not mobile friendly, then you may already have suffered ranking penalties as a part of ‘mobilegeddon’, and you might need to make some changes to recover from that. The good news is that if your site was designed using WordPress or another popular content management platform then you can change the theme that you use with relative ease. There are many free themes out there which can even be used for commercial purposes and that you can customise to suit your needs. There are premium themes, too, that could serve you well if you have a little money to spare and want to ensure that what you are using is unique, or at the very least used by far fewer people than the free themes are.
If your site is not powered by WordPress, Magento or any of the other popular content management systems, then you will need to take some time to get it fixed up – or get the developer that did it for you to improve the layout. While your site is not going to vanish from the search engines overnight if you do not make it mobile friendly, it is problematic to have a desktop only site now, and you would be future proofing your website if you were to set up a mobile-friendly version of it, because the initial rollout of the Mobile First index will not be the only version of it. Improve your site today to reap the rewards.
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More Traffic, More Leads, More Sales.
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Does ranking a UK local business site on the first page of Google or the Map 3 Pack really make an impact on the businesses bottom line?
The Impact of Ranking on the First Page of Google or the Local 3 Pack on Your UK Business
Do you want to drive laser targeted customers to your UK business? Regardless of the industry you are in, there is a good chance that you are competing against other established names. This can make it difficult to stand out from the competition and attract the eyes of your target customers. By improving your search engine presence, you can get a bigger share of your target market and even beat the popular brands in your industry. Keep reading to learn why you should invest in SEO and how it benefits your companies bottom line.
The Power of Ranking Number One
If you know a thing or two about SEO, then you know that a lot of webmasters strive to reach the number one position for all the keywords they target. Why do you have to put so much time and money in trying to rank as high as you can? The answer is simple: the higher you rank, the more traffic you drive to your website.
According to several studies, the number one position receives approximately 33% of the total clicks. Just imagine your webpages ranking for several different keywords. This could mean thousands of targeted visitors flooding your website on a daily basis. Meanwhile, the number two spot receives about half the clicks. And the number of clicks go down even further as you move down the search listings.
Just by looking at these figures, you should realise why it pays off to invest in effective SEO strategies until you rank on the first spot for all the keywords relevant to your business. You can get an excellent return on your investment once you drive targeted traffic to your website consistently, giving you more Traffic, More Leads and More Sales.
Google’s Local 3 Pack
To improve your marketing campaign even further, you should incorporate local SEO in your strategy. Since you are a business owner in the UK, you will want to make your business more familiar with the people in your area. This can be achieved by ranking on Google’s local 3 pack.
Try searching for any local business in the UK using Google. You will find that the local 3 pack dominates the top of the search results. This space effectively captures the attention of users, enticing them to click through any of the three listings instead of scrolling down the page.
What’s even better is that the local three pack displays important business information to make it easy and convenient for users to find exactly what they need. This includes your physical address, contact number, and business hours. You can also add photos to make your listing even more attractive. Users can also use Google maps to easily locate your UK business.
If you manage to make it to the local 3 pack, you can expect a significant improvement in local search traffic. Only three businesses can get featured, so it is safe to assume that your competitors are doing their best to outperform your website. Remember that even though you are already ranking on the local 3 pack doesn’t mean you can sit back and relax. You still need to use local SEO tactics in order to hold on to your position.
Why It Matters on Your Bottom Line
A lot of business owners in the UK feel afraid of putting their money in SEO. One of the reasons is that SEO can take quite a bit of time to work. People want to see results instantly, something that SEO cannot provide. But if you want stable long-term rankings, then investing in SEO right now can pay off for years to come.
Please check out our Local SEO Case Study, where we drastically increased a Leeds Asbestos Removal Companies business with a successful online campaign.
If you refuse to do anything today, expect to lag further behind the competition. As they generate more traffic to their website, you end up settling on a handful of customers. You will never grow your business with such an approach. It is high time to start leveraging the power of SEO to boost your search engine presence and attract more targeted customers to your site. You will thank yourself for later for taking the jump and trusting the process.
Brand That Name Is a Leeds SEO Agency that helps local Businesses Stand Out From The Crowd
More Traffic, More Leads, More Sales
#brandthatname #standoutfromthecrowd #dominatinglocalsearchleeds
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As the title suggests, today i got three DoFollow High Authority backlinks to my website. Two of them i paid for and one i got free.
Here are where the links came from and the price i paid for them and their domain authority metrics in Majestic:
DMCA.com: £3.87 (Monthly Payment)
Chrome Web Store: £3.78 One time Payment
That is a boatload of authority for only £7.65! (i know that the DCMA is a monthly recurring free, but i will talk about that in the follow up post i plan on doing shortly).
So here are the links:
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In future, when i ever come across an app/software/free web tool that i have used and been delighted with, i will post it here.
I am going to start it off today my introducing not one, but two little lifesavers
I have had problems for months on my main Brand That Name website with my SSL certificate. I kept getting error messages in Chrome telling me certain pages on my site were not fully secure, including the two most important pages, my homepage and my Leeds page.
I had no idea exactly what was causing these errors, but then i came across this free tool:
It runs a check on every page of your website and pinpoints exactly where the issues lie on each page.
It showed me that a couple of images on my site were saved on http:// not https:// and that code i was using for my SEO Audit form contained links to an external http:// site.
All i had to do at this point was to alter these url’s in my site to https:// and Hey Presto, the issues were fixed. My website now shows this sexy little green padlock on each page!
I also had a similar issue on another site of mine, this time however there were hundreds of errors, which would have taken hours to go through and amend. Until i found this:
This plugin literally found every instance of “http://” in my site’s WordPress database in seconds. Then i entered “https://” once in the replace box and bang, another 30 seconds later and it was done. I popped the site’s url into the SSL checker above and tested. The result:
A fully secured 50 page WordPress website
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